ENTREPRENEUR: Zaineb FARHAT

Coordinator of the « Gourpement des Potières de Sejnène »

PROJECT DESCRIPTION:

Training of the female potters and promotion and distribution of the potteries of Sejnène

BUSINESS MODEL:

Sale of the potteries under a collective brand and a certification

SOCIAL IMPACT MODEL:

Creation of jobs for women in the rural area of Sejnène.

Increase in revenue for the female potters.

HYPOTHESES TO BE TESTED:

• Product design
• Move upmarket of products
• Price fixing
• Ability of the potters to work with external designers and on the export market

METHODS:

• Partnerships with famous artists in Tunisia
• Creation of a limited edition of products from Sejnène