Promotion & distribution of the potteries of Sejnene
ENTREPRENEUR: Zaineb FARHAT
Coordinator of the « Gourpement des Potières de Sejnène »
Training of the female potters and promotion and distribution of the potteries of Sejnène
Sale of the potteries under a collective brand and a certification
SOCIAL IMPACT MODEL:
Creation of jobs for women in the rural area of Sejnène.
Increase in revenue for the female potters.
HYPOTHESES TO BE TESTED:
- Product design
- Move upmarket of products
- Price fixing
- Ability of the potters to work with external designers and on the export market
- Partnerships with famous artists in Tunisia
- Creation of a limited edition of products from Sejnène