Sejnenia

SEJNENIA

Promotion and distribution of the potteries of Sejnene

Handicraft

ENTREPRENEUR

Zaineb FARHAT: Cordinator of the « Gourpement des Potières de Sejnène

PROJECT

Description:

Training of the female potters and promotion and distribution of the potteries of Sejnène

Business model:

Sale of the potteries under a collective brand and a certification

Impact social:

Creation of jobs for women in the rural area of Sejnène

Increase in revenue for the female potters

Hypothesis to be tested:

Product design

Move upmarket of products

Price fixing

Ability of the potters to work with external designers and on the export market

Methods:

Partnerships with famous artists in Tunisia

Creation of a limited edition of products from Sejnène