ENTREPRENEUR: Latifa EL GHAZEL

• Civil engineer and University Professor
• Passionate about Science and Knowledge Sharing
• Great pedagogical and contact skills with children and clients,
• 10+ experience in popular scientific work.

PROJECT DESCRIPTION:

Provider of scientific recreation for children and older with the aim of scientific awakening of future generations

BUSINESS MODEL :

Subscription to scientific workshops

SOCIAL IMPACT MODEL :

• 5 jobs created in 3 years
• 450 children trained in 3 years

HYPOTHESES TO BE TEST :

• Outsource marketing services
• Implement a marketing strategy in partnership with agencies such as  G-dice
• Provide high-end workshops and revise the price range
• Lancer une étude de marché sur les clients potentiels vs. localisation vs. Prix pour une cartographie claire du Grand Tunis
• Methods
• Sign a contract with BigDeal to promote our internal activities continuously for 3 months
• Make a study for an optimal marketing strategy (digital and physical) for B2C and B2B
• Offer in the Sciencia room a 5-day Master Class in robotics with a high-end finish (off-the-shelf parts)
• Launch of a market study with an expert cabinet to evaluate the regions of Greater Tunis and neighborhoods with interest in Sciencia activities