ENTREPRENEURS:  Dorra Fayech & Ahmed Nsiri

Dorra is an Industrial Engineer and ESSEC Paris graduate, Dorra has over 6 years experience in retail strategy before launching in 2016 her new project Neoshop with Ahmed, IT Engineer who has over 7 years experience in management information system.

PROJECT DESCRIPTION : 

NeoShop is a 100% Tunisian clothing brand and online shop with affordable prices.

BUSINESS MODEL:

Based on Lean Retail, Neoshop renews 8 times a year their collection ( every 45 days ) in order to vary the choices and appeal customers. The products are entirely manufactured in Tunisia within a network of little factories based in sensitive areas of Tunis.

SOCIAL IMPACT MODEL:

The continuous renewal of the collections increases the demand and therefore the production, which sustains the factories and their employees.