100% Tunisian Clothing Online Shop
ENTREPRENEURS: Dorra Fayech & Ahmed Nsiri
Dorra is an Industrial Engineer and ESSEC Paris graduate, Dorra has over 6 years experience in retail strategy before launching in 2016 her new project Neoshop with Ahmed, IT Engineer who has over 7 years experience in management information system.
PROJECT DESCRIPTION :
NeoShop is a 100% Tunisian clothing brand and online shop with affordable prices.
Based on Lean Retail, Neoshop renews 8 times a year their collection ( every 45 days ) in order to vary the choices and appeal customers. The products are entirely manufactured in Tunisia within a network of little factories based in sensitive areas of Tunis.
SOCIAL IMPACT MODEL:
The continuous renewal of the collections increases the demand and therefore the production, which sustains the factories and their employees.