ENTREPRENEUR: Mohamed Ali MIDANI

Mohamed Ali is an entrepreneur in the cultural and creative industry. He has worked for 7 years as Marketing Consultant and Project Manager in both corporate and non corporate sector. He has collaborated with international NGOs like the Goethe-Institute, the British Council, the Konrad Adenauer Stiftung and the Arab Institute for Human Rights. He was also an evaluation consultant with the firm Maxwell Stamp. Mohamed Ali has also taught communication strategy at the Business School of Carthage (IHEC).

PROJECT DESCRIPTION:

Imagined by Digital Cultural Experience (DCX), Histobox is a cultural mediation device, of virtual reality (VR) and augmented reality (AR), installed in a public place to value and democratize Tunisian history and cultural heritage.

BUSINESS MODEL: 

Sale of tickets (oline, on the spot

SOCIAL IMPACT MODEL:

Histobox allows the public to access immersive, fun and educational experiences that value the rich history of Tunisia.

Recruitment of young people.